Have you seen the new advertisement from Pepsi, with Dhoni? Or one of the all time best, ICL Superstar advertisement? 10 years back, there used to be a Big’n Murugan advertisement in Channel V, have you seen it? Have you ever tried to walk in the street, with red pants and green blazer? Can parents encourage their kid to watch a man flip a cigarette into his mouth? Can a certified grandfather, dance around with girls who are barely over their teen years? With all their talks about Dravidians, is it possible to hijack a mass when you don’t even speak their language right? I can go on, but what makes Rajni click? The name “Rajni” sells, why? The society which is deprived of common essentials in life is badly in need of a superhero. They want their superhero to come out of thin air and save them. Alas, but as with every good superhero, Rajni exist only in fantasy world. But Rajni the name can make them forget their starving family, their volatile future, their abusive environment and ever...
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